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Sep 19

The ALMA Awards Live on TV for the First Time, September 27; Eva Longoria and Mario Lopez to host

Reposted from SeFija!

Robert Rodriguez, Rosario Dawson and Carlos Santana to receive special tributes, Tony Plana and Wilmer Valderrama among honorees. Jessica Alba, Alexa Vega, Gina Rodriguez, Rico Rodriguez, the cast of Devious Maids and more to present

Leading Latina actress and activist Eva Longoria (ABC’s Desperate Housewives) will return once again as co-host of the “2013 NCLR ALMA Awards,” joined this year by actor and television personality Mario Lopez (NBC’s Extra, FOX’s The X Factor). The barrier-breaking awards show will broadcast LIVE on MSNBC as a one-hour televised prime-time special on Friday, September 27, 2013, at 10:00 ET/7:00 PT. The awards show will also include complementary programming on MSNBC and mun2 and on digital platforms including mun2.tv and Telemundo.com.

Eva Longoria and Mario Lopez

The 2013 NCLR ALMA Awards honorees include:

Anthony Quinn Award for Industry Excellence:
ROBERT RODRIGUEZ

Credited with reshaping the cultural landscape by integrating Latino faces, stories and themes into the mainstream with groundbreaking works such as El Mariachi, From Dusk Till Dawn and the Spy Kids franchise, Robert Rodriguez will be presented the Anthony Quinn Award for Industry Excellence by Jessica Alba (Sin City), who will be joined onstage by Machete’s Tito Larriva and Spy KidsDaryl Sabara and Alexa Vega as part of the special tribute.  Actors Cheech Marin, George Lopez and Danny Trejo will also take part in the presentation.

Outstanding Commitment to Cause and Community Award:  CARLOS SANTANA

Music legend Carlos Santana will be recognized for his tireless advocacy for increased access to the arts, education and health care for underprivileged youth, as well as the fight against child poverty and suffering. A ten-time Grammy Award® winner and three-time Latin Grammy Award® winner, Santana is an emblem of success and altruism in the Latino community and worldwide.

Outstanding Commitment to Cause and Community Award: ROSARIO DAWSON

The box-office darling Rosario Dawson (Sin City, Men in Black) will be recognized for distinction in service, where she matches her talents on the big screen with an equal passion for activism in the Latino community. Dawson supports the Lower East Side Girls Club, Voto Latino and other causes and charities that make a difference in the lives of women, protect the environment and have global impact.

Presenters also include: Jessica Alba (Sin City, Machete), Gina Rodriguez (Filly Brown), Rico Rodriguez (Modern Family), the cast of NBC’s new comedy Welcome to the Family (Ricardo Chavira, Justina Machado, Fabrizio Zacharee Guido and Joseph Haro) and the Latina-led cast of Lifetime’s Devious Maids (Roselyn Sanchez, Dania Ramirez, Judy Reyes, Ana Ortiz and Edy Ganem).

In addition, the “2013 NCLR ALMA Awards” will feature three new segments, including a comedic segment with special guest Al Madrigal (The Daily Show), a social media segment with mun2’s Yarel Ramos and Crash and a special performance segment featuring the young singer Sebastien De La Cruz, “El Charro de Oro” (America’s Got Talent).

©2012 Angela María Ortíz S.

A special one-hour pre-show telecast will honor actor, writer and director Tony Plana with the Ricardo Montalban Award for Lifetime Achievement, actor Wilmer Valderrama with the Outstanding Social Activism Award and writer and producer Nancy De Los Santos Reza with the Outstanding Industry and Community Service Award.

The 2013 NCLR ALMA Awards on MSNBC will be live for the first time since its inception in 1995. The telecast, during National Hispanic Heritage Month, will celebrate the contributions of Latinos in the entertainment industry with a look back at this year’s outstanding achievements; tributes to career excellence, outstanding causes and philanthropy; and inspiring music performances and acts. The barrier- breaking awards show is the only nationally televised prime-time English-language program celebrating Latino contributions to entertainment and media.

In addition to the live NCLR ALMA Awards special, MSNBC will also present a one-hour news special discussing issues impacting the Latino community. The special will draw on the most important issues that the Latino community and the country are facing, such as immigration reform and education, as well as the causes featured by the honorees of the awards tributes. Over a two-hour span, viewers will see an exciting show, touching tributes and meaningful discussion connecting some of the biggest names in the Latino community with the important causes and issues that are being addressed to strengthen the country.

The festivities begin Friday, September 27 at 10P Eastern, 7P Pacific on MSNBC. For more information on the event, presenters and nominees, keep checking the NCLR ALMA Awards site here.